The product

Consumer Duty testing in hours instead of weeks

Testing a customer letter by hand means a small panel, a long wait and a report that arrives after the letter has gone. Dutified tests every communication on 200 AI customers built from your own book, checks the result against real people and gives you the evidence before anything goes out.

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Side by side

The manual way and the Dutified way

The same job, done two ways. The difference is how much you can test, how quickly you know and how well it stands up when someone asks.

The manual way
With Dutified
Who reads it
A panel of 20 to 30 people, recruited for each study
200 AI customers built from your own book, checked by a real human panel
What gets tested
A few key letters a year, chosen because budget is tight
Every letter, email, ad, web page and app screen
Time to an answer
Weeks, from brief to report
Hours, from upload to report
Vulnerable customers
A handful at best, and often none
A second run weighted towards them on every test
The FCA rules check
A separate manual review by compliance
Built in, against a fixed library of FCA rules
What you learn
A summary of what people said
Which sentences failed, which groups struggled and a clearer version to use
Evidence for the board
Emails, spreadsheets and a slide
A named, locked record of every decision
After a change
Start the study again
Run the new version the same day and compare

Time to an answer

From a six-week project to a same-week decision

An illustrative timeline for testing one customer letter.

The manual way

Brief an agency, recruit a panel, run the sessions, wait for the write-up.

BriefRecruit the panelInterviewsWrite-up
Week 0Week 2Week 4Week 6

With Dutified

Upload, read by 200 AI customers twice, checked by our team, ready to decide.

UploadRules and AI customersTeam checkTime back for the work that matters
Hour 0Week 6

What stays human

AI does the reading, people make the calls

Dutified is built so a person checks every result and your firm makes every decision.

Our team checks every findingBefore a report reaches you, a person at Dutified reviews each finding and the rule behind it.
Real people check the AIA human panel reads the same communication, and the agreement between them and the AI customers is shown on the report.
Your firm decidesApprove, ask for changes or stop, with every decision recorded against a named person.

Inside the product

Everything you need to test, decide and prove it

Click any of these to open the real screen.

Rules checkEvery communication checked against a fixed library of FCA rules, with the rule citedSee the screen →200 AI customersBuilt to match your book, each one reads and explains it in their own wordsSee the screen →Who finds it hardResults split by age, circumstance, confidence and how people get their postSee the screen →The whole letter, markedEvery sentence customers struggled with, with a clearer version to useSee the screen →Web pages and designsTest pages, app screens and ads as well as letters and emailsSee the screen →Human panelReal people read the same communication so the AI is checked against human answersSee the screen →ApprovalsApprove, ask for changes or stop, in the order your firm setsSee the screen →Governance trailEvery decision named, dated and locked, ready for audit or the FCASee the screen →

See it on one of your own communications

Bring a letter, email, ad or web page you have already sent and we will show you who understood it.

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